Services

Three mandates. All of them are commercial architecture plus negotiation. None of them are “content plus calls.”

1. US Market Entry

For: non-US companies — especially European operators — bringing a product, service, or capital relationship into the United States.

Not for: teams that only want a market report, a visa shop, or a PR tour.

What we build:

• The real US buying system for your category, including who can say no quietly
• Offer, pricing, and channel that survive first contact with a US buyer
• Negotiation stance for distributors, customers, hires, and capital conversations
• A 90-day conversion plan the leadership team can run without us in every meeting

This is the primary offer.

2. Cross-border negotiation

For: live deals and partnerships where culture, power, and face will decide the outcome more than the term sheet.

What we do in the room and before it:

• Diagnose whether the other side is playing a dignity, face, or honor game — and what that changes
• Prepare principals so they do not give away the deal to be liked, or kill it to be right
• Design the sequence of conversations, not just the agenda of the next one
• Stand behind the operator when the home office and the foreign market start pulling apart

Used alone when a deal is already on fire. Used with Market Entry when the market is new.

3. Business velocity for operators already in motion

For: US companies expanding abroad, or domestic teams whose sales system is busy and under-earning.

What we rebuild:

• Activity-to-revenue design — what gets dropped, what gets a quota, what gets a kill rule
• Sales leadership and relationship intelligence that does not depend on one hero closer
• A cadence that compounds after the sprint ends

This is the secondary offer. It is how US firms use us when the foreign market is the problem, or when the home market has stalled.

How we engage

Fit call — 30 minutes, no deck required.

Sprint — 30 to 90 days, scoped to one market or one conversion problem.

Retainer — when entry, a live negotiation, or a sales rebuild is still in motion.

Book the fit call
Enterprise and board inquiries: inquiries@madisonhelm.com